Significance of applying for international registration of trademarks 
 Can prevent the first registered 
 Trademark Law of the content of the countries in the world, though not the same, but all the provisions of the legal protection of a registered trademark of ownership. Many Chinese enterprises management personnel have inadequate understanding of the significance of trademark rights, the lack of trademark rights protection awareness. Some think a lot of trouble to the registration of trademarks, and thus do not want to commodity importing countries to apply for registration, and some of her own goods re-registration no later than and there that the goods were not enough sales, registration does not register a samples. 
 Ignored the results of the registration of trade marks, or even centuries after decades of efforts to set up brand-name trademarks and trademarks of the foreign pre-empt registration or counterfeit, easily occupy. 
 "Torch" lighter such as Chinese production has been to open the market in the UK, its trademark by the Swiss businessman first to note the book in English, "Torch" lighter forced to withdraw from the United Kingdom market. 
 Shanghai Ballet card "pearl cream has a good reputation in the international arena, but not timely registered in the sales countries and regions in Hong Kong, Indonesia, Singapore and other foreign pre-empt registration; us for the protection of the trademark the exclusive right, but had to spend more than $ 200,000 of this trademark the exclusive right to buy back from its foreign owners. 
 Golden Pen of the "hero card" welcomed by Japanese consumers, but its trademark by the Japanese businessman is first registered in Japan, which requires our Golden Pen "hero card" to pay him 5% commission on sales in Japan, which I have party in Japan, dealers are not profitable and stop the consignment, we pay a heavy price. 
 Sichuan Changhong Electronics Group has neither export "Changhong" brand products to South Africa, did not authorize any domestic trading company exports to this market, but found "the Changhong red sun" TV on the market. In Indonesia, Thailand and other places, "Changhong" trademark by the other domestic appliances manufacturing enterprises registered. 
 Used in TV's "Peony", "PEONY" trademark was the sales agent of the Netherlands in the Netherlands, Sweden, Norway, Belgium, Luxembourg, the five countries registered. "Hongtashan", "Ashima", "clouds" Hongmei "cigarette trademark registered by the Philippine businessmen; cybersquatting" Harvest "the osmanthus old wine in France;" Triangle ", the" Golden Rooster "brand is robbed in Chile note. 
 Therefore, the trademark registered in a foreign country is not an option. Manufacturers who want their own products into the international market should be as early as possible to foreign registered trademarks in order to make their goods in the sales of the country will not be excluded, sales market is not to seize the others.